The team is busy, but results are unclear
There are plenty of tasks, content, and meetings, but no shared priorities or clear metrics.
Elena Popova
Marketing consultant and fractional marketing lead
Marketing should not live in 37 chats or depend on one exhausted person.
I help companies bring strategy, teams, analytics, and AI automation into one working system.
10 years in marketingB2B and B2Cstrategy, teams, and AI implementation
About me
I do not come in to create even more marketing.
I help businesses understand what they truly need, remove what does not add value, and build a system that keeps working beyond my direct involvement.
I have worked in marketing for 10 years, led teams, developed technology, travel, and service products, launched new business lines, and connected marketing with product, sales, and business goals.
Today I help companies implement AI for practical value: saving time, making decisions faster, and taking repetitive work off the team’s plate.
What matters to me is that the system keeps working without constant manual control.
10 yearsExperience in marketing and product growth
B2B & B2CDifferent business models and audiences
44,000+Users of a travel product
Strategy + deliveryRecommendations backed by implementation support
When I can help
Companies usually call me when marketing exists, but the system does not.
Advertising operates separately from the business
Leads come in, while marketing, sales, and product teams look at different numbers.
The owner manages everything personally
Every layout, text, and launch requires the owner’s involvement.
Everyone wants AI, but no one knows where it belongs
There are countless tools, but no processes or use cases designed for the business.
Ways to work together
How I can help
I step in when a business needs more than another contractor: a systemic perspective and strong marketing leadership.
Marketing diagnostics
I review the product, audience, positioning, channels, analytics, and team workflow. Then I show what is blocking growth and where change should begin.
OutcomeA clear problem map and a 90-day action plan.
Marketing strategy and system
I build a practical strategy that connects business goals, channels, content, budget, the team, and performance metrics.
OutcomeAn actionable plan with owners and deadlines.
Team training and development
I run hands-on sessions, work through real company challenges, and help employees adopt new approaches.
OutcomeThe team understands both what to do and why it matters.
Fractional marketing lead
I join for several months to guide strategy execution, work with the team, and contribute to management decisions.
OutcomeSenior expertise without hiring a full-time director.
AI and automation
AI does not replace the team. It frees people from work that should have been delegated to machines long ago.
I find processes where AI and automation truly save time, reduce errors, and accelerate marketing.
I do not start by choosing a model or tool. First, I study the process, where the team loses time, and which actions keep repeating.
Then I design a clear system: what to automate, where a person is essential, which data to use, and how to verify the result.
AI should not add one more tool to the business. It should remove unnecessary work.
×Before
Request→
Chat→
Spreadsheet→
Reply forgotten→
Client lost
✓After
Request→
CRM→
AI qualification→
Manager→
Reminder→
Report
I help you do more than choose an AI tool — I integrate it into the company’s real workflow.
How it works
From chaos to a clear system
Understand
Interviews, numbers, the team, processes, and real problems.
Design the system
Strategy, priorities, metrics, and areas of responsibility.
Implement
Teamwork, process setup, and AI tools.
Improve
Results analysis, training, and regular adjustments.
Experience
Projects where marketing became a system
Behind each case is more than a campaign: a product, a team, and a business challenge.
Featured casetravel tech and mobile app
Let’sTrip
Growth of marketing and the travel business in Uzbekistan, product launches, partnerships, and a travel ecosystem.
My roleHead of Marketing and Business Development
01
Business challenge
Bring app promotion, partnerships, the subscription model, and travel business development into one connected system.
02
What I led
- Built the marketing strategy and promotion system.
- Developed the team and partnership mechanics.
- Connected marketing with product development and new service launches.
03
Outcome
The challenge was to connect mobile app promotion, partnership development, a subscription model, and overall business growth. The focus was not a single campaign, but a complete product growth system.
44,000+ usersNew travel servicesMarketing + product
Featured caseB2B HR tech / SaaS
Verifix
End-to-end marketing leadership for an HR-tech product: from digital channels and advertising to PR, industry events, and an owned media format.
My roleHead of Marketing
01
Business challenge
Build a complete digital marketing system for a B2B HR-tech product and grow the brand’s visibility across online channels and the professional community.
02
What I led
- Owned the marketing department and digital strategy end to end.
- Set up and developed advertising platforms and the promotion system.
- Led the brand’s participation in conferences, exhibitions, and industry events.
- Prepared PR articles and managed the brand’s content presence.
- Produced the YouTube podcast “People First” («Главное — люди»).
03
Outcome
Product marketing was brought into one system: advertising channels, content, PR, events, and an owned media format all supported one coherent B2B brand narrative.
End-to-end digital marketingConferences and PRYouTube podcast
AI / business automation
Business automation with AI agents
Created more than 100 AI agents for different clients and objectives, turning repetitive processes into manageable business automation.
100+ AI agentsDifferent business needsProcess automation
Discuss a similar project large-scale event production
Fika Events
Created large events that bring people together and strengthen the brand experience, from corporate team building to grand openings and automotive presentations.
Large-scale eventsConcept and formatEnd-to-end production
Discuss a similar project Blog
Thoughts that did not fit into meetings
Strategy01notes on marketing that worksStrategy
Why marketing cannot rescue a weak offer — and how to build a strong one
A practical guide to finding real customer value, shaping a clear offer, and validating it before increasing media spend.
Read article ↗
Trends02notes on marketing that worksTrends
Marketing in 2026: seven shifts already changing how teams work
Not a list of fashionable tools, but seven practical changes in discovery, content, trust, analytics, and marketing operations.
Read article ↗
AI and automation03notes on marketing that worksAI and automation
AI in marketing without the magic: what to automate and where humans stay
How to select an AI workflow, build a safe pilot, evaluate quality, and turn an experiment into controlled automation.
Read article ↗Telegram channel
Marketing with soul ✦
Marketing with meaning, warmth, and results. Strategy, personal brand, AI tools, business, and a little travel.
Ideas move faster there —
short, lively, and to the point.
9:41
Marketing with soulElena’s personal channel
Why good content cannot help when the team does not understand the shared goal.
10:24 ✓✓How to turn meeting notes into an action plan while keeping the final review human.
10:24 ✓✓Sometimes the best marketing move is to stop doing what has not worked for a long time.
10:24 ✓✓Let’s meet
Let’s see what your marketing can stop doing manually.
Tell me briefly about your challenge. I will review the situation and suggest the right way to work together.
We usually begin with a short introduction and a conversation about the business challenge.